Portfolio

Founder & CEO, Yellow Pebble Consulting Inc.

Oct ’20 – Present

New York, NY

• Lead a team of branding experts, designers and AI experts to craft and deploy marketing strategy for B2B enterprises and industry leaders.
• Support clients with all things marketing, ranging from positioning and branding to go-to-market planning and execution, to product marketing and inbound lead generation.
• Accelerate growth for the firm to go from 1 to 15 team members and deliver $1M ARR in less than three years, fully bootstrapped.

Director - Client Strategy, Sparks & Honey, Omnicom Group

Aug ’19 – Dec ’20

New York, NY

• Managed a $5M USD+ portfolio of Fortune 100 clients across industries ranging from Consumer Goods to Financial Services.
• Built long term partnerships with the C-suite leadership within client organizations to help them drive long term business strategy and develop a strong innovation pipeline based in robust, data-driven trends.
• Led & managed a team of 6 strategists to drive organic growth with clients & successfully doubled client revenues in 6 months.

Brand Manager, Body Care Portfolio (Dial®, Right Guard®, Tone®), Henkel

Mar ’16 – Jul ’19

Stamford, CT

• Led innovations & long-term business strategy for Total Henkel Body Care portfolio worth $800M+ in annual revenues.
• Managed 2 ABMs to help them develop business-driving profitable innovations, supported by consumer insights, trends & business priorities.
• Led all North America business development initiatives, innovation pipelines & new brand launches within the Body Care Portfolio
• Developed a 5-year innovation pipeline, with projects expected to deliver $100M+ (12%+) to the business topline.
• Managed the star portfolio of the brand, Dial® Hand Soap & the legacy Dial® Bar Soap portfolio, together netting $300M+ in annual sales.
• Developed and managed P&Ls and base portfolio innovations which met consumer needs and delivered on profitability.
• Managed cross-functional teams and liaised with external agency partners for project launches & business-driving initiatives.
• Analyzed competitive activity to evaluate business performance to create & execute plans to improve brand health.
• Created strategic, account specific solutions to improve relationships & delivered 3%+ incremental dollars to the business in FY2018.
• Developed a robust launch plan for a breakthrough 2018 innovation – 2in1 Foaming Hand Soap. Support included traditional TV, influencer program along with trial driving tactics. The innovation exceeded internal sales projections by 17% & was the fastest turning item in category.
• Managed content and channel strategy for all owned and paid digital media. Developed Instagram content strategy reaching 5M+ users/mo.
• Awarded “Henkel Excellence Award” for success of 2in1 Foaming Hand Wash innovation.

• Challenged with growing market share in a declining category of bar soap, developed category proposals to enable key customers to derive maximum ROI from the limited shelf. Solutions implemented across key value & grocery channel accounts to drive nearly +2 pts share growth.
• Conceptualized and launched a highly profitable innovation, 2in1 Bar Soap, which outperformed all innovations in the category for 2017.
• As a top-rated performer, was invited to attend the Young Business Leaders Development Workshop at the HQ in Germany.

Consultant, Mu Sigma

Nov ’14 – Mar ’16

Northbrook, IL

• Developed insights & successful go-to-market strategies for blockbuster drugs netting annual revenues of $17B+ with a pharmaceutical client, Abbvie.
• Managed a team of 7 analysts to deliver channel insights, payer contracting, and key account management to clients.

Brand Manager: Maggi® Noodles, Nestle

Jun ’13 – Sep ’14                              

Gurgaon, India

• Managed Maggi® Noodles portfolio, the largest packaged food brand in South Asia Region with $500M+ in annual revenues.

• Devised strategies to trade up consumers within a commoditized category; successfully launched a value-added product, Oats Noodles, in 2014. Milestone for the category as multiple brands followed with their own value-added SKUs.
• Executed the largest ever consumer promotion on the portfolio with TV Commercial & other activations and delivered a 50% ROI on the project.
• Led an international business development project in the country of Bhutan. Drove sales up by 2% in the region.
• Managed digital media strategy for the entire Foods portfolio & garnered 400K+ followers to the Facebook handle in under 4 months.